DYL Motorcycles occupied a display area in Hall 3 where the company utilized the opportunity on being at that platform where we can interact to the masses personally. It was a big stall where we displayed Dhoom YD-70 in two color variant one in red & the other black in color beside its sister product Junoon YD-100 again in red & black.
To create charisma different activities were held at stall which includes:
Aired 9 minutes documentary
Our whole team was there from marketing, sales, service, spare-parts where they all were busy in interacting with the masses. Our dealers also accompanied us on the stall where they were providing details & concession for the one who were really interested in purchasing the product; those visitors received special gift from the company as an appreciation on giving the token money for motorcycle registration.
As for the activation we also arranged a test ride area & brand it skillfully where it served the purpose as an advantage to the masses where they can physically analyze the product & can have the detailed product information.
DYL Motorcycles has risen to become a trusted brand by constantly focusing on our customers to provide maximum product satisfaction compared to our competitors. Through our stringent control systems, nationwide dealer network, and after-sales & service care, we ensure the quality of each and every one of our products, striving to constantly maintain our image as the quality manufacturer of motorcycles in Pakistan. It is for these reasons that within one year of launch the YD-70 Dhoom has been able to capture 13% of the 70cc market.
DYL motorcycle’s reputation and excellence rests on moving towards technology transfer & absorption, vendor development & reinforcing our dealer network to provide the best service possible to all our customers. Customer orientation campaigns are held to ensure client requirements are carefully addressed, and subsequently implemented. With a relationship lasting for over 30 years with Yamaha Motor Company, DYL Motorcycle ensures it produces high quality products to satisfy the needs of the Pakistani market.