DYL Motorcycles

DYL Sports – The Launch

admin — Thu, 25 Apr 2013 08:02:37 +0000

LAHORE: DYL Motorcycles has just launched its new 125cc engine motorcycle, named DYL-YD 125 Sports, in Lahore. In a ceremony attended by their sales, service and spare part dealers, Yunus Dawood (CEO) of DYL Motorcycles heralded this as a milestone in the companies history.

Yunus Dawood stated that “DYL YD-125 Sports adds the one missing component to our product lineup. With this motorcycle we can compete for the hearts and minds of all our customers in Pakistan. Being one of the oldest manufacturers of motorcycles in Pakistan this was a long awaited step and one we take with a laser-eyed focus on quality and performance”

Jawaid Yakoob, GM Sales and Marketing added “since the launch of Dhoom our dealers and customers always kept asking us when we would release our own 125cc motorcycle, and so when we started planning, we wanted to make sure we did it properly.” The current trend for motorcycles is now heading towards a more stylish and sleek look, and the YD-125 Sports, fits the bill perfectly. it’s Sports down force design puts you ahead of the pack and makes you true winner. Its sporty exterior low profile make it a bike that shouts individuality, “It’s a shape never before seen in Pakistan, and will instantaneously make you stand out amongst your peers” added Jawaid Yakoob.

DYL Motorcycles (formerly Dawood Yamaha Limited) was formed as a new corporate identity to signal its future into the mass market with the launch of its 70cc Dhoom motorcycle. It was established in 1976 with its assembly plant in Uthal, and manufacturing facilities in Hub Chowki.

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Technical Collaboration Agreement with Afghanistan

admin — Sun, 03 Mar 2013 14:46:17 +0000

DYL Motorcycles, Pakistan and Ehsanullah Afghan, Afghanistan to-day sign an agreement to establish a Motorcycle Manufacturing facility in Afghanistan.

The agreement will strengthen the already close cooperation between DYL & EAL, as both are engaged since 2009 in motorcycles sales in Afghanistan.

The motorcycle industry in Afghanistan expects a strong growth and new TCA agreement will further enhance the business of M/s.EAL in Afghanistan in providing a affordable and high quality motorcycles in Afghanistan.

The signing ceremony held at DYL head office in Karachi on 15^th February 2013 where Mr.Yunus Dawood, the CEO, DYL Motorcycles and Mr.Jalat Khan Achakzai, the CEO, Ehsanuallah Afghan Ltd inked the agreement.

DYL group is renowned name in the Manufacturing and Marketing of Motorcycles / Lube and Parts. EAL has a strong base of marketing channels in Afghanistan, now after this agreement EAL will also establish strong footing in Manufacturing side as well.

The venture marks a significant mile stone in collaboration between the two companies as it cements an already excellent cooperation between the two partners.

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Launch of Dhoom

admin — Sat, 02 Feb 2013 06:07:09 +0000

Launched on the 15th of December 2008, the YD-70 Dhoom has truly achieved remarkable proportions.It is the only brand of motorcycle in Pakistan to have sold in its first 12 months over 70,000 units. Such large sales figures are even more astonishing considering that the 70cc market is very competitive, with over 60 manufacturers all competing for market share. Making the fact that Dhoom has gained over 10% of the market share even more astounding.

Success like this is not by accident, it is a combination of tenacity, persistence and an intimate knowledge of the needs and wants of customers, which can only come after years of striving for excellence in customer satisfaction, by every division and department of an organisation.

The success of Dhoom is not an easy one to describe, as it due to a myriad of complex events and circumstances. The launch of Dhoom was on the 15th of December 2009; however the first step on deciding what new model to launch was a key issue. DYL’s management saw a gap in the market which needed to be filled, although the 70cc market was saturated by a large number of assemblers, it lacked a product which was of high quality, durability, and longevity at a price the majority of the consumers were willing to pay for. Noticing such a gap, Management instructed DYL’s Development and Engineering team to begin crafting the product in Nov ‘07. Getting the product ready for launch was an exhaustive process, ensuring quality and safety above all else, while still maintaining a low a price as possible, is a hard remit for any division, but one that DYL’s Development and Engineering division passed with flying colours. That was the first step in the Dhoom’s success, the second came at the time of the launch.

Following the launch, DYL’s Marketing division released its new TV advertisement which was to prove a hit across Pakistan. The advert was an astounding and unconventional release for Pakistan. The Dhoom TV commercial was a photo-realistic accumulation of all motorcycle parts coming together in unison to create the perfect bike. An act of incredible boldness and courage to move the marketing spectrum away from its comfort zone and create something new.

The product and the marketing campaign were a an immediate success with the public, which meant our sales teams across the regions had to be prepared to deal with the influx of demand, alongside our service team who were instructed to monitor and report every single problem with our bike for quality control across Pakistan.

The hardest of challenges now faced was that of production, with demand growing at such an astonishing pace, the customers’ needs had to be met. So with the knowledge that no capacity increase was possible in such a short time period, the Production division was facing a mountainous task. However, by improving process flows and bottlenecking, production has done marvels. The production of Dhoom has increased from 3266 units in January to a record production of 8445 units in October. The average production for the first 6 months of 2009 was 5031 units, while the average production for the last 6 months of 2009 was 6995 units.

With such a rise in production came the Quality departments time to be tested, with such large production numbers they had to keep pace and increase their ……

Dhoom! A success story it is, but only because of the drive and resolve of a company which preaches and practices customer satisfaction at all levels.

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Dealers Trip to Brazil & Dubai

admin — Sat, 02 Feb 2013 06:06:36 +0000

The trade scheme was won by a total of 57 dealers who are based across Pakistan. Brazil was chosen due to its large cultural heritage, and its vibrant atmosphere. The cities of Sao Paulo and Rio de Janeiro, two of the largest cities in the world were both on the itinerary.
Our tour began in Sao Paulo, the financial hub of Brazil, with a tour of Ibirapuera Park, whose scenery was dominated by Brazil’s second largest Christmas tree, the natural scenery was a welcome sight after a 14hr flight from Dubai. From the park we went on to visit the Pacaembu Stadium, which is Brazils National Football stadium and also a museum. The museum is a wonder as it showcases one of Brazil’s greatest pastimes, football. With world famous stars such as Pele, Ronaldo, and Ronaldinhio to name but a few, the Brazilians having won the most number of football World Cups are understandably crazy about the sport. After Sao Paulo we moved onto Rio…
Rio de Janeiro has some of the most beautiful and famous beaches in the world. Names such as Copacabana and Ipanema have become household names across the globe over the past decades due to the popularity of songs such as ‘Girl from Ipanema’ by Frank Sinatra in the 1950’s. Free concerts are regularly held on Copacabana beach with the line-up including The Rolling Stones, Black Eyed Peas, and U2 to name a few. Then not forgetting the annual New Year’s Eve’ party held on Copacabana beach which this year attracted over 2 million people, and most famous of all the Rio Carnival, which is held each year in February, and is the largest gathering of its kind in the world.
Our tour of Rio, started with a tour of a Yamaha’s showroom very kindly arranged for us by Yamaha Brazil, from which we went with our Yamaha colleagues’ to a performance of Brazilian samba dancing, Capoeira fighting, and a whole host of famous Brazilians songs known as Bossa Nova. With the closing of the show, the host of the show asked around the theatre if any of the nations represented would like to sing a song from their country. In such a large and cosmopolitan city, where tourists are abundant, the theatre had people from all four corners of the world singing their nation’s most popular songs. Chinese songs, Turkish songs, Swedish songs, all were sung, but none of them could have compared to the moving rendition of ‘Dil Dil Pakistan’ by Zaheer Abbas our Autocity dealer in Rahim Yar Khan, which understandably had the Pakistani crowd at its feet, but amazingly, his passion was so invigoration it made the entire theatre join in unison as the chorus was sang, followed by a deserving standing ovation. And that was just our second day in Brazil.
During the six day trip we also went up to Corcovado Mountain, the home of the ‘Christ the Redeemer” statue, which stands at 130ft tall, and is an icon of Rio and Brazil. We went on a boat tour of Guanabara Bay, and also paid a visit to Sugar Loaf Mountain.
The revelry did not stop in Brazil however, as after another gruelling 14hour flight we landed in Dubai, where we met up with our second tour group. While we recovered from our flight they went on a tour of Abu Dhabi, and a visit to the gigantic Dubai Mall. We joined them for a desert safari and traditional Bedouin dinner. The tour was not all fun though, DYL Motorcycle then had its Annual Sales Dealer Convention in Dubai, which included an Awards Ceremony with prizes being distributed by our C.E.O Yunus Dawood, and G.M. Jawaid Yakoob.
The trip ended with a relaxing river tour on a Dhow, with mesmerising views of the Burj Dubai which was recently inaugurated as the tallest building in the world. A fantastic trip overall, one which will live on in our memories.

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Profile of a Champion

admin — Sat, 02 Feb 2013 06:06:16 +0000

In 1976, under the umbrella of the Dawood Group of Companies, Dawood Yamaha Limited (DYL) was formed in a joint venture with Yamaha Motor Company (YMC), Japan. Since its launch, Dawood Yamaha Limited (DYL) has built extensive world-class facilities for manufacturing and marketing the Yamaha brand of motorcycles in Pakistan. Since its founding, Dawood Yamaha Limited’s (DYL) reputation as a manufacturer of quality motorcycles has remained unquestioned.

In 2008, Dawood Yamaha Limited (DYL) underwent an image transformation and changed its name to DYL Motorcycles. With this name change we also introduced a new product, “YD-70 Dhoom”. Dhoom is the economical cousin of Yamaha Royale and recently produced Yamaha Junoon. DYL Motorcycles manufacturing plants are located in Hub Chowki, where its sister company Balochistan Engineering Works (BEWL) produces the frame, fuel tank, rear arm, fenders, gears, hubs, levers, crank and cover cases, for our motorcycle range. The assembly plant for our motorcycles is based in Uthal, where the plant manufactures motorcycles in accordance with very high quality standards laid down by Yamha Motor Co. Japan. At present the four brands which are being produced and marketed by DYL Motorcycles are:

DYL YD-70 Dhoom is an economical and fuel efficient bike. It’s 4-stroke engine provides both power and fuel efficient urban running. It’s the newest addition in the line-up with clear emphasis on performance and quality.

Yamaha YB-100 Royale: The original Yamaha two-stroke. Unquestionably favoured by the rural communities for its durability and strength. The YB-100 Royale has been the benchmark to which all bikes in Pakistan are measured.

Yamaha YD-100 Yama-4: The first Yamaha in Pakistan which provided 100cc power with the fuel efficiency of a 4-stroke engine.

Yamaha Junoon is the performance bike in the DYL line-up. Since its launch, Junoon has stunned with its beauty and awed those who ride it.

All four motorbikes are available throughout Pakistan at its 300+ Sales Dealers. Our commitment to quality however does not end when you purchase your bike. With 90 Star Shops, 700+ Service/Warranty Dealers, and 500+ Spare Part Dealers, we provide all our customers with the opportunity to have their bikes checked by one of our trained staff, should a problem arise. We also hold regular training sessions for our service dealers at our Yamaha Technical Academy’ (YTA), based in Lahore, Multan, Rawalpindi and Karachi. Our training sessions are held to ensure every DYL service dealer is trained until he masters the art and science behind motorcycle engineering. This also means that should any problem occur with your bike, every DYL service dealer in every corner of Pakistan, will be capable of providing you with the high quality service you have come to expect from DYL Motorcycles’ Service Team.

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DYL Attends all about Lifestyle: Karachi 2010

admin — Sat, 02 Feb 2013 06:05:54 +0000

DYL Motorcycles occupied a display area in Hall 3 where the company utilized the opportunity on being at that platform where we can interact to the masses personally. It was a big stall where we displayed Dhoom YD-70 in two color variant one in red & the other black in color beside its sister product Junoon YD-100 again in red & black.

To create charisma different activities were held at stall which includes:

   Lucky draw
   Singing Competition
   Giveaways distribution
   Commercial airing
   Aired 9 minutes documentary

Our whole team was there from marketing, sales, service, spare-parts where they all were busy in interacting with the masses. Our dealers also accompanied us on the stall where they were providing details & concession for the one who were really interested in purchasing the product; those visitors received special gift from the company as an appreciation on giving the token money for motorcycle registration.

As for the activation we also arranged a test ride area & brand it skillfully where it served the purpose as an advantage to the masses where they can physically analyze the product & can have the detailed product information.

DYL Motorcycles has risen to become a trusted brand by constantly focusing on our customers to provide maximum product satisfaction compared to our competitors. Through our stringent control systems, nationwide dealer network, and after-sales & service care, we ensure the quality of each and every one of our products, striving to constantly maintain our image as the quality manufacturer of motorcycles in Pakistan. It is for these reasons that within one year of launch the YD-70 Dhoom has been able to capture 13% of the 70cc market.

DYL motorcycle’s reputation and excellence rests on moving towards technology transfer & absorption, vendor development & reinforcing our dealer network to provide the best service possible to all our customers. Customer orientation campaigns are held to ensure client requirements are carefully addressed, and subsequently implemented. With a relationship lasting for over 30 years with Yamaha Motor Company, DYL Motorcycle ensures it produces high quality products to satisfy the needs of the Pakistani market.

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Star Shop Convention

admin — Sat, 02 Feb 2013 06:05:20 +0000

At DYL Motorcycles Ltd, highest level of priority is given to CUSTOMER SATISFACTION and BUILDING TRUST. For this very purpose, we have a vast network of Sales and Service teams putting in efforts day and night.
One such step taken by DYL was organizing a STAR SHOP COMPETITION. The competition emphasized on aligning the quality of workshops according to DYL’s guidelines and providing our valued customers quick and high quality services.
Dealers from all over Pakistan participated in the competition with high spirit and sheer dedication. They studied every aspect very carefully and responded accordingly which made this competition a huge success.
The results of this competition were announced in a convention held in a luxury hotel of Lahore on 31st March 2010. The dealers from all over Pakistan gathered in Lahore a day before the convention. They spent a whole day in sight-seeing of Chaanga Maanga and enjoyed thoroughly.
Next day, the convention was held in which the TOP ACHIEVERS claimed exciting prizes such as Foreign Trip, Latest Computers, Refrigerators, 29” Color TV etc.
The chief guests of the convention were Mr. Yunus Dawood (CEO DYL Motorcycles Ltd), Mr Jawaid Yaqoob (G.M Sales & Marketing), Mr Adam Dawood, Mr Abid Mansoor Pasha & Mr. Muhammad Ali Kamran. They congratulated the winners and spoke very highly of the performance of the dealers and appreciated their support.
An important role in the entire setup & organization of this convention was played by Mr. Azeem Ahmed, Mr. Tahir Mehmood Farooqui, Mr. Muhammad Irshad Iqbal Rao, Mr. Qamar Ahmed and others from the service team.
Alhamdulillah, currently DYL has established a superior quality network all over Pakistan. Even at remote stations, our dealers are successful in establishing high quality workshops. Expert technicians who are highly trained by DYL are not only serving our valued customers & providing CUSTOMER SATISFACTION but also hold significant position in their respective areas.

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DYL Shines at Express Family Festival

admin — Sat, 02 Feb 2013 06:04:53 +0000

The Express Family Festival was an un-resounding success, with queues stretching over 400ft from 4pm onwards each day, there was never a shortage of Karachites, who were given the chance to purchase all their favourite household goods for a fraction of its cost. Interactive attractions included, a children’s fun park, painting lessons, there was even a team of dentists in an outdoor canopy, all offering you a free dental check-up. However, if you could not muster up the courage required in visiting a dentist, you could visit the DYL test track instead. Upon entering our pit garage, underneath the towering flag of the DYL Dragon Tail, potential riders were surrounded by our display of spare-parts and DYL and Yamaha Lube bottles. Inside the garage, riders could gear up in our safety equipment, before they were escorted to our track, where they had the choice of testing our DYL Dhoom, or Yamaha Junoon.

However, all the entertainment shows were but a shadow to our main attraction, the beautiful, the powerful, the Pakistani engineered motorcycle of Japanese quality standards, the YD-70 Dhoom. The amount of interest it generated was astonishing, even while sitting besides our sister 100cc Yamaha products the YD-100 Junoon, Yama 4, and YB-100 Royale. We were especially surprised as what was initially planned as a promotion event turned into a sales bonanza for our Karachi dealers. Our dedicated marketing representatives who were inundated with interested customers at all times, could scarcely themselves believe the public interest we were generating. The YD-70 Dhoom it seems can hardly make a wrong turn in the current market. With a nationwide sales and service dealer network, and easily accessible spare parts, the YD-70 Dhoom at a retail price of RS46,700 is the bike which provides the most value-addition, so it’s not hard to believe its current success.

The track itself was a circular lap, which was over 150feet long. This gave the rider enough time to run the bike through its power gears to test the ferocity by which both the Dhoom and Junoon accelerate.

DYL Motorcycles has risen to become a brand through improvement of various attributes that sets it apart from its competitors. The brand stands for commitment to quality through stringent control, nationwide dealer network, outstanding after-sales service & rigorous marketing activities that have earned it an image of a front runner brand in Pakistan Motorcycle business.

DYL motorcycle reputation & excellence bank on various factor including a thrust towards technology transfer & absorption, vendor development & setting up a dealer network & after sales network for the provision of best services to customers. Various customer oriented campaigns are held to ensure those client requirement are carefully addressed. DYL Motorcycles draws considerable mileage from it association with Japanese technology & broad base dealership. It has been a known name for decades & provides total customer satisfaction.

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